The Resort and Commercial Recreation Association (RCRA) is committed to providing and promoting professional development, creative resources and networking for professionals, students, educators, vendors and all others dedicated to delivering services in the recreation industry.
RCRA is dedicated to serve as a leader in the recreation industry with its primary goal to encourage collaboration and networking among the membership through an annual national conference, regional workshops, quarterly newsletters, a resourceful and informative website, and through other creative initiatives.
To conduct ourselves with competence and professionalism in all of our interactions, including customer relations, fiscal responsibilities, and resource management.
To facilitate networking with the goal of building effective business partnerships, friendships, and teamwork among a diverse representation of resort and commercial recreation industries.
To educate and advocate for the importance of the services that we provide as well as support our members by identifying trends, state of the art programming and excellence in the delivery of stellar service with the intent to exceed expectations.
To enhance customer and guest satisfaction while contributing ideas to impact the bottom line.
To acknowledge members for demonstrating leadership and creativity in the field of resort and commercial recreation.
RCRA is proud to recognize the outstanding contributions of our members. Each year, a call for nominations is sent to members and a committee is organized to review nomination portfolios and recommend awards to the Board of Directors.
Since 1982, RCRA has held a National Conference in various location throughout the country. Each conference is comprised of industry-related speakers, networking opportunities, trade show exhibits and fun.
The official referred publication of RCRA, The Journal of Tourism Insights is a non-profit organization whose mission is to serve as a vehicle to communicate, educate and promote standards of professionalism within the tourism industry.